Fahrenheit New York
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About Us
The story of Fahrenheit is a story of a group of friends and former Brooks Brothers colleagues, each with different strengths, coming together to create a brand. We all kept in touch over the years and dreamed of working together again someday, so decided to make it happen for ourselves and create an authentic brand we are passionate about and can leverage each other’s talents and unique skills. As pieces of a puzzle, we all come together to create a whole that would never happen otherwise. Our brand is not about one person, but is about our combined years of expertise and strengths in retail.
Monica Yus
Buying, merchandising, and logistics.
Monica is a menswear veteran who lives in Midtown Manhattan and oversees all aspects of the
Fahrenheit Brand. While drinking a glass of wine at a neighborhood restaurant with her formal
colleagues, Monica suggested creating a new brand that would bring fun to basics and elevate an
everyday staple that has been overlooked. This is how Fahrenheit was born and our business set in
motion.
William Cooksley
Design and product development.
William lives in New York City and is a design and product development expert. Careful consideration is
given to every detail and William ensures that Fahrenheit provides the best fit and comfort as well as our
fun patterns and designs.
Vita Carucci
Production, Factories & Sourcing.
Vita lives in Milan Italy and spends her days searching for the best factories and checking that all goes
according to plan. Careful oversight goes into each step along the production process and Vita is there to
make sure our underwear and socks are perfect.
“Our customers understand that once they have worn Fahrenheit underwear, there is no going back.”
– Monica Yus
Our Story
After years of hearing complaints about men’s underwear being boring and uncomfortable, we realized that there is no one catering to the working guy who wants a bit of subtle fun and all-day comfort in his underwear and sock drawer. Socks have become the new necktie and guys are adding novelty socks to their daily attire, so we decided to do the same for men’s underwear and coordinate with their socks. All three founders joined forces and traveled to Europe several times, where we met to search for the perfect manufacturing partners and materials for our product. We found the best factories we feel align with our values and treat their workers with respect by providing fair pay, work/life benefits as well as the best working conditions.
Our initial search focused on finding the softest and most comfortable waistband we could develop in Italy. We realized early on, that most underwear brands cut corners in order to save costs and the waistband is key in getting the product right. Knowing that most brands use synthetic fibers on printed novelty underwear, we focused on developing the best breathable and sustainable cotton stretch printed fabric. Finally, we agonized over every seam and stitch to ensure that every detail was perfect and would last the test of time through multiple washes while adding some fun to every day moments. Fahrenheit focuses on product that enhances superior quality and comfort rather than bulk and disposable product which most men are accustomed to when it comes to their undergarments. Our product has been carefully tested so that each piece supports, flatters and shapes the body enabling the best performance. Because our product fits better you will feel better.